If you hope to spread the word about an upcoming event or perhaps you have a special offer you would like to share with prospects? Look no further than mailing a postcard. Postcards have their own mail rate which is lower than letter rate. Postcards mail first class, speeding their delivery and simplifying the addressing…
For any direct mailer, maximizing the results from your data should be at the top of your list. Understanding the concept of merge/purge may help you achieve your desired results. Below are three basic processes that all direct marketers should know that are covered by merge/purge: · It combines all files and removes any…
Folds are everywhere! Sometimes they’re in places we want and there are times they’re in places we don’t want. As a printer, we make sure they end up in just the right places. Folding may seem simple, but they do require proper planning. Our fold guide below illustrates some of the more common types of…
At Sentinel, we enjoy and appreciate every project we produce. Weekly, hundreds of products are created by our team and custom printed for our clients. Occasionally, we like to highlight certain pieces that stand out as fun to handle and a joy to create. Today, we’re highlighting a mailer we produce for Rebecca Taylor. Producing…
Paper Bottles? What a great concept. Utilizing a sustainable raw material such as wood pulp to replace the plastic bottle is a brilliant, challenging concept. A company called EcoXpac out of Denmark is creating this reality by teaming with the Danish Technological Institute, the Business Innovation Fund in Denmark and Carlsberg Breweries. The Green Fibre…
Sentinel Printing Hempstead, N.Y. 13 employees Sentinel Printing can trace its beginnings to 1858, when the commercial printing and graphic communication company was a newspaper. The $2.1-million revenue company is probably the biggest example among our list of companies that has had to completely overhaul its business model or risk going out of business. President…
This past Sunday, there was an interesting article in The Washington Post Weekly titled “The power of the printed word”. It appears that millennials strongly prefer print for pleasure and learning over digital content. Research is showing that digital readers tend to skim the content and distraction is “inevitable”. Students were asked if they were more likely to multitask in…