Why we love the humble postcard.
It’s not just because we are a leading postcard printer for NYC and Long Island!
To mail or not to mail, that is the question.
Is it possible to get complete readership without sending direct mail? Many firms have tried, but the case for print is tried and true. How many emails did you delete today without even glancing at them? How many emails are sitting in your junk folder right now? Did you opt in for every email solicitation you receive?
Our “favorite” email solicitation is the one that says they’re following up on a call from last week, which we never received. There is no room in marketing for lies or misleading information.
Including traditional marketing methods in your marketing plan may be crucial to your success. The age of your prospective clientele will also influence how you spend your marketing dollars, but don’t exclude the younger generations from print. In a blog post from marketingprofs.com, Nicholas Brown reported that “Counterintuitive as it may sound, the more digital media influence our lives, the more we are drawn to print as a retreat from the online space.”*
Here at Sentinel Innovation, one of the oldest and most respected printing companies in New York, we help our clients deliver their message to their prospects through print because it works; even for the younger generations.
Maybe you have memories of receiving postcards from friends on foreign adventures. Perhaps you and your family enjoyed displaying postcards with colorful images or snappy sayings on the refrigerator door. There’s just something charming about postcards.
From a marketing perspective, there’s also something very practical about them. Delivering your message via postcard means you don’t have to hope that your target audience opens an envelope or clicks on an email. Postcards – especially postcards that are thoughtfully designed and professionally produced – have no secrets.
If you are interested in printing postcards in NYC or Long Island as an effective – and affordable – way to reach your target audience, we would be happy to help. Sentinel Innovation is a full-service New York printing company, committed to the community through service and sustainability.
We’ve been at it since 1858 when John Hentz set out to serve the good people of Hempstead by producing a weekly newspaper for the town. The Queens County Sentinel was originally printed in Mr. Hentz’s barn. Over the years, The Queens County Sentinel evolved into The Hempstead Sentinel and then Sentinel Printing – and now Sentinel Innovation.
If you would like to discuss the benefits of a direct mail campaign utilizing beautifully printed postcards from New York, Sentinel Innovation is at your disposal. Our team of exceptional graphic design, print and mail experts is ready to work for you.