At Sentinel Innovation, we really strive to be as environmentally friendly as we can be in this industry. Which is why we are excited to share with you some big news on a week which is focused on going green and giving back to Earth. Sentinel Innovation, has partnered with PrintReleaf to reduce the environmental…
For 30 years I’ve had the honor of managing the business of my family’s legacy. Managing a small business today is quite different from when I started, but each year I answer one simple question: What’s Next? I’m often asked how we manage change in an industry that’s flooded with innovation and disruptive technology. My answer…
Web2Print Services in Long Island and New York Web-to-print branded storefront services allow businesses to order marketing materials through a convenient, online e-commerce system. Using a Long Island printing company like Sentinel Innovation, who specializes in creating web-to-print branded storefronts, helps businesses reduce administrative overhead, lowers the time it takes to receive your marketing items,…
Forbes posed a question to the experts on the Forbes Agency Council; an invitation-only, fee-based organization for executives in successful public relations, media strategy, creative and advertising agencies. Is The Business Card Dead? Based on the responses, a more appropriate question might have been: How are successful executives and entrepreneurs using business cards today? Far…
Why we love the humble postcard. It’s not just because we are a leading postcard printer for NYC and Long Island! To mail or not to mail, that is the question. Is it possible to get complete readership without sending direct mail? Many firms have tried, but the case for print is tried and true.…
If you hope to spread the word about an upcoming event or perhaps you have a special offer you would like to share with prospects? Look no further than mailing a postcard. Postcards have their own mail rate which is lower than letter rate. Postcards mail first class, speeding their delivery and simplifying the addressing…
For any direct mailer, maximizing the results from your data should be at the top of your list. Understanding the concept of merge/purge may help you achieve your desired results. Below are three basic processes that all direct marketers should know that are covered by merge/purge: · It combines all files and removes any…
Folds are everywhere! Sometimes they’re in places we want and there are times they’re in places we don’t want. As a printer, we make sure they end up in just the right places. Folding may seem simple, but they do require proper planning. Our fold guide below illustrates some of the more common types of…