Print and Paper have been the preferred communication medium for over 2000 years. As a company that has been committed to print for more than 158 years, we believe it’s our responsibility to inform our friends about the truth regarding the use and sustainability of print and paper.

‘Two Sides‘ is an initiative by companies from the Graphic Communications Value Chain including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing and printing.  Their goal is to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print on paper is an attractive, practical and sustainable communications medium.

Joining ‘Two Sides‘ allows a company to demonstrate an ongoing commitment to sourcing printed materials from the most sustainable and environmentally friendly suppliers throughout the production process.

The ‘Two Sides‘ initiative delivers facts in a clear and straightforward manner; addressing some of the inaccuracies and issues that surround the industry and reminding us about the unique recyclable and renewable qualities that we enjoy with pulp and paper.

Members of ‘Two Sides‘ seek to minimize and reduce the environmental impact of their business activities so that they contribute to Sustainable Development. The objective being:
• To conduct business in an environmentally and socially responsible manner
• Support and encourage forest certification schemes as well as the practical use of recycled fiber in suitable products
• Employ procedures that are aimed at ensuring the purchase of raw materials from sustainably managed sources
• Measure and manage environmental footprint by eliminating or minimizing negative environmental impacts
• Support the implementation of effective recycling schemes and the minimization, and eventual elimination of Print and Paper waste in landfill
• Improve the sustainability of business operations by measuring and minimizing waste and our use of water and energy
Sentinel Innovation, along with ‘Two Sides‘ remains committed to all that is good with our wonderful industry, ensuring that Print and Paper will remain a versatile, effective and powerful means of marketing and communication, stretching the imagination and imparting knowledge for many years to come.