"With variable printing from Sentinel, we are able to personalize our newsletter to deliver relevant content to different segments of our membership."

- Keri Cooke - Marketing Specialist

Case Study

See how AAA New York used Variable Data Printing to deliver a New Member Newsletter

 

Variable Data Printing

Talk one-on-one with each customer …

Variable Data Printing is the art of mass customization, letting you connect with several customers – even hundreds or thousands of them – in a very personal way … and all at the same time.

The question is: How personal do you want your message to be?

Better yet: How successful do you want your next project to be?

Success starts with the right partner. Your next project’s success starts with Sentinel. From swapping out names to varying the message to the demographics of the target audience, we have the variable data printing solutions for your next direct marketing venture, including:
Simple Personalization – varying the name and address within each piece while the main message remains static
Versioning – appealing to different demographic groups with messages pre-selected to meet their needs
Full Customization – campaigns that alter text and images within each piece to the specific customer information of each individual recipient

The advantages of Variable Data Printing

• Higher response rates (especially compared to traditional direct marketing campaigns)
• Greater customer loyalty through personalized messaging
• Memorable brand awareness

Variable Data Printing gives you the power to communicate one-on-one with each potential customer.

Sentinel gives you the power of Variable Data Printing.