The Process: Hybrid Printing
The Program: Car Dealership Sweepstake Mailers
The Client: Walter Cameron
To produce full-color sweepstake mailers to a car dealership client list for an open-house promotion. All items needed to be produced and mailed in 3 business days. They needed to create a cost-effective piece that provided for variable data on both sides of the mailer. They needed to abide by stringent regulations to solicit to prospects with a prize-winning promotional campaign.
Sentinel was able to produce a colorful shell stock on the first day to provide for consistent color incorporation. On the second day, the variable data mastheads were imprinted in black on the shell stock using electro-static printing. On the third day, the job was pre-sorted first class for its mail drop. Sentinel also provided a winning number mailing confirmation list to validate the campaign.
Interest and attendance was generated with a colorful and personalized mailer. It was delivered on time and on budget using a higher caliber production method than ink jetting.