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 March 2010

Going Solar

With each passing year, we continue to reduce our carbon footprint.  As part of our environmental management system, we find new and innovative ways to preserve our world for future generations.

Our newest, and perhaps most exciting green project is to intall 100 solar panels in our manufacturing facility.  The project is a 23.5 Killawatt system.  It will generate enough energy to drive our digital presses and a portion of our bindery equipment. 

We're proud to be taking definitive action in the world of sustainable, clean print technology.

Staying Connected Can Be a Tweet

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users’ updates (otherwise known as tweets). Think text messaging but on a larger scale. Lest you believe it’s a waste of time (or, perhaps, for the birds), small businesses everywhere are all atwitter about Twitter. Many companies are using Twitter to promote their products and services and improve customer service.
For example:

• Via its Twitter profile, Southwest Airlines runs entertaining discussions with customers.
• Whole Foods Market asks what their clients like to read and watch, recommends new food podcasts and invites them to the upcoming company events.
• H&R Block runs Q&A sessions with their customers.
• Popeyes answers their clients’ feedback in an entertaining tone and also updates their Twitter listeners of current deals and discounts. Plus, there are hundreds of applications useful for marketing your business.
• Sentinel used a widgets tool on Twitter to have their daily tweets posted on the website home page. Followers are informed about webinars and new ideas that can be used to grow their business.

Plus there are hundreds of applications useful for marketing your business.
Here are a few:
Bubble Tweet
This application lets you post a short video message that pops up on your Twitter profile in a bubble-shaped player. You can personally introduce yourself and your business to anyone who visits your profile.

Twit
This allows visitors to your blog or website to easily post Twitter messages about your business. Post the Twit This button to your website or blog spot with the instructions and coding provided on their site.

FutureTweets
FutureTweets allows you to schedule your tweet ahead for a specific date and time. You can even schedule recurring tweets to post daily, monthly or yearly. To access these free services, users just need to go to www.twitter.com to create an account. From there, they can spread their wings and freely tweet to anyone in their circle.

 A Sweet Meeting

For a limited time we are offering a Happy Face Tin, Filled with candy! A $40 value… includes shipping and delivery directly to your door.

Just call us at 1-800-798-1496 to schedule a meeting with Sentinel by March 31st and discuss how variable data printing can increase your response rates and sales revenue. It’s extremely affordable and companies that try it have reported 20-100% increases in effectiveness. This includes printing on-demand, franchise marketing, customized statements, personalized direct mail, customized coupons, rewards programs and other uses.

So, brighten up your day and put on a Happy Face!  The tin is filled with Full Size Hershey's Milk Chocolate Bar, Jelly Belly Jelly Beans, Gummi Bears, Swedish Fish, Sweet Tarts, Gobstoppers, Plain & Peanut M&M's, Giant Smarties, Cotton Candy, 100,000 Dollar Bar, Goobers, Good & Plenty, Lemonheads, Twizzers, Bubble Tape, Nerds, Pop Rocks, and Snickers. The tin doubles as a bank.