"By adopting the use of centralized on-line templates, Astoria Federal Savings has been able to meet its clients’ needs on a timely basis while also realizing cost savings.
We’ve reduced typesetting costs, minimized the time invested in editing, streamlined the approval process, and have eliminated pre-printed inventory. Most importantly, utilizing the on-line templates has allowed us to cut our turnaround time in half. Sentinel was able to recognize our unique challenge and offered us a fantastic solution."
--Tracy Horwat, Astoria Federal Savings
The Process: Print-On-Demand
The Program: Seminar Material
The Client: Astoria Federal Savings
The marketing team at Astoria Federal had to deliver accurate and time-sensitive branch materials. Using traditional typesetting services meant they were subject to minimum print orders for flyer, buck-slip and handout material. Proofs would be emailed internally and changes re-submitted for typesetting. The process was labor intensive and decentralized.
Sentinel eliminated the need for pre-printed inventory and created on-line templates. The marketing team had direct access and control over the content and messages in the documents. We streamlined the editing process so it was immediate, on-line, and centralized.
Astoria Federal Savings was able to
- Reduce costs involved in typesetting and author alterations
- Reduce the amount of labor invested in the editing process
- Improve the turnaround time for production
- Print only the quantity they wanted when it was needed
- Eliminate pre-printed inventory items
- Create a central repository of digital assets for easy access