We can help with ...

  • Marketing Collateral
  • Direct Mail
  • Newsletters
  • Trade Shows
  • Trade Media
  • Brand Advertising
  • Web Site Design and Promotions

Count on Sentinel to maximize your marketing efforts by managing and supporting key components of your campaign.

Case Study

See how AAA New York used Variable Data Printing to deliver a New Member Newsletter

Case Study

See how Earth Friendly Greetings leveraged a direct marketing campaign for Greeting Cards

 

Direct Marketing

Make your next B2B or B2C campaign shine so bright it demands attention!

The 40-40-20 rule tells us that the success of any direct marketing effort depends on the offer (40%), the list (also 40%), and then, finally, on the creative message (20%). In other words, make your offer strong and make sure it goes to the person who values it the most.

Your results can be even better if the message is well-crafted and appealing,  prompting a response to your campaign. Our variable data printing and on-press versioning allows you to experiment with personalization, headlines, and even images.

We blend the latest technologies and production best practices with a willingness to adapt and innovate to your needs. We are the strategic partner you need to ... concept, design and deliver ... effective direct marketing campaigns across multiple media channels – from start to finish.

Our direct-marketing expertise includes:

  • Integrated marketing campaigns with innovative messaging solutions across multiple media channels
  • Personalized customer communication programs to increase participation and boost product interest
  • Permission-based and promotional list management
  • Customized email templates – including versioning and HTML programming
  • Personalized URLs and landing pages